<p>Since 2006, when Google paid $1.65 billion for YouTube, internet video has been increasingly popular. Aside from that, YouTube and other video platforms have risen in popularity since the advent of Web 2.0. In recent years, online video advertising have become increasingly popular. In 2020, it's anticipated that online advertising will outspend TV advertising by $40 billion. Internet video consumers have a wide range of choices.</p>
<p>It's no longer enough for people to visit their favorite video-hosting sites to be entertained; they also use them to make purchases and learn new things. Social media sites like Facebook, Instagram, and others may also deliver excellent results, despite the overwhelming preference of consumers for YouTube video sharing Optimizing video advertising and branding requires the use of proper technologies. List of alternatives with pros and cons.</p>
<h2>Facebook</h2>
<h2></h2>
<p><img src="https://labprolific.com/wp-content/uploads/2021/08/Features-of-a-Good-eCommerce-Website-8.png" alt="undefined" style="height: undefined;width: undefined"/></p>
<p>It is now possible for companies to "go live" on the world's most popular social network, and advertise their products and services via video to more over 2 billion unique users. In spite of the fact that the new service is not without its problems, ecommerce business that already utilize Facebook for marketing, bookings, and guest interaction will no doubt find ways to adapt.</p>
<p>There are a few quirks in the UI that can be unpleasant, but uploading existing material and marketing it can bring your business in front of a large audience. Online shop may become pioneers in figuring out how to improve the customer experience when it comes to "going live."</p>
<h2 style="text-align:center;">Instagram</h2>
<p style="text-align:center;"><img src="https://labprolific.com/wp-content/uploads/2021/08/Features-of-a-Good-eCommerce-Website-9.png" alt="undefined" style="height: undefined;width: undefined"/></p>
<p></p>
<div style="text-align:none;"><img src="https://content.prolificcloud.com/6ww1y6ej/image/pngtree-video-player-from-youtube-png-image_2199206-removebg-preview.png" alt="undefined" style="height: auto;width: auto"/></div>
<p></p>
<p>It is possible to enhance both the visitor experience and audience engagement with Instagram Live, just as it is possible with Facebook Live. Users of these services are more likely to click on hotel websites since Instagram users are more inclined to stay on the platform. As a young technology, we believe Instagram Live will continue to grow. Instagram Stories has proved to be a strong marketing tool outside of the hotel sector. Companies that are largely dependent on pictures, such as tourism, would seem to be ideal candidates for such technology. Keep an eye on Instagram for the latest news and information.</p>
<h2>YouTube</h2>
<p><img src="https://labprolific.com/wp-content/uploads/2021/08/Features-of-a-Good-eCommerce-Website-10.png" alt="undefined" style="height: undefined;width: undefined"/></p>
<p>As you may expect, YouTube is the most popular video hosting site. YouTube's dominance as the world's most popular online video channel is in large part due to the fact that it is owned by Google. YouTube receives a lot of organic search traffic, which is one of the reasons behind this. Due to YouTube's highly effective ads, it's an extra advantage that the channel is free. Over 133 million individuals in the United States may see your Product’s videos on this sharing platform each month.</p>
<p>A wide range of video sharing options, unlimited bandwidth, and ease of use are all advantages for eCommerce that use YouTube. The value of YouTube to eCommerce is evident when you examine how well it integrates with third-party sites like Facebook, WordPress, and HubPages.</p>
<p>To gain market share, however, is the major reason for adopting the video platform. YouTube reaches more 18-34-year-olds in the United States than any cable network, according to Nielsen. Cisco estimates that video traffic accounts for approximately 90% of all web traffic. ecommerce may benefit from YouTube's dominance with 80% of all traffic. Let's take a look at the advantages and disadvantages of YouTube.</p>
<h3>Pros</h3>
<p>· It's free to create and view videos on YouTube.</p>
<p>· On this channel, your firm may create a strong brand recognition.</p>
<p>· There will be more ad views because of YouTube's enormous popularity.</p>
<p>· Many individuals can see promotional videos.</p>
<p>· Unlimited bandwidth and views are available with videos.</p>
<p>· Using the new YouTube keyword tool, you can identify phrases that can help you reach new consumers.</p>
<h3>Cons</h3>
<p>· Adverts on YouTube videos may detract from your message and viewers' attention.</p>
<p>· There's no customer support, as there is with many Google products.</p>
<p>· Several users have complained about the difficulty of using the user dashboard and editor.</p>
<p>· If there is a lot of traffic, the video speed may be dramatically reduced.</p>
<h2>Conclusion</h2>
<p>Regardless of how you choose to advertise your film to potential purchasers, keep in mind that video is the next big thing in marketing. Online video consumption is rising at an annual pace of 118 percent in 2017, with 74 percent of all internet traffic coming from video.</p>


VIDEO SHARING WEBSITES: WHY SHOULD YOU USE THEM?