E Smith

Search engine results pages (SERPs) are no longer influenced by meta descriptions, as you probably already know.
Search engines, such as Google, still encourage site owners to use them.
When it comes to meta descriptions, you've come to the right place if you're not sure what's best practice.
Learn what a meta description is in this article and the SEO benefits of using one. Your site's meta description will be created for you, step by step.
<h2>Is it possible to create a meta description?</h2>
Search engines use meta descriptions, which are HTML tags that contain 50-160 characters, to summarize a web page's content.
In the SERPs, they're located as follows:
What is Meta Description Image
This is how the HTML code for this meta description looks like.
&lt;meta name="description" content="Best smartphones - List of all the latest and new smartphones available from various mobile companies and brands"&gt;
Obwohl search engines do not use this as a ranking factor, it is still important for on-page SEO.
Here, you can include relevant keywords for the search intent you want the page to rank for. Think of it as your page's elevator pitch.
To promote your website and increase your click-through rate, the meta description is crucial (CTR).p

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<h3>How to write a good meta description for your website</h3>
It's not as simple as summarizing your page's content and calling it a meta description.
Be sure to follow these simple guidelines:
<h3>1. Write a description of your page.</h3>
In order to be effective, a meta description must accurately describe the content that it describes.
As a result, your site's bounce rate will increase.
Answer the following questions when creating a meta description:
<ul>
<li dir = "auto">What is the topic of your website?</li>
<li dir = "auto">Is there any content on the page?</li>
<li dir = "auto">How will users benefit from visiting your site?</li>
</ul>
Consider a website builder as an example.
A visitor's needs and curiosity must be appealed to in order for them to visit the page for more details.
<h3>2. Include your keywords.</h3>
Even if popular search engines claim that meta descriptions do not affect SERP rankings, you should still include keywords.
Search engines tend to highlight meta descriptions with keywords that match those searched by users, indicating that your page contains the information they're looking for.
This increases the likelihood that a user will select your page over others on the SERP.
Although adding keywords to your meta descriptions has obvious benefits, avoid keyword stuffing at all costs, as this will undermine your hard work.
<h3>3. Keep them short and to the point.</h3>
In order to make the most of the limited amount of space available, meta descriptions must be concise and targeted. This is the equivalent of Tweets for SEO.
Important information on your page should be presented in the simplest and most concise manner possible.
When writing your meta description, treat it as if you were writing an actual letter to a friend or a relative. You should therefore use the active voice and avoid using complex words.
A good meta description should be easy to understand and flow naturally from one sentence to another.
You can also use call-to-action (CTA) words to entice visitors to visit your page.
Create, for example, would be the best term to use when discussing how to create a new email account. Use "join" instead if you want visitors to join your group.
Choosing CTAs that are aligned with the purpose of your page is the key to success.
<h3>4. Create a one-of-a-kind meta description</h3>
Meta descriptions for websites with more than one page must match the purpose of each page.
Despite being part of the same website, your web pages should serve different purposes depending on the content.
It is critical to avoid using duplicate meta descriptions. This practice, in addition to wasting your opportunity to promote the page, pits your pages against each other in SERPs.
Because search engines only use the meta description once, other pages with similar meta tags will have no impact on your SEO efforts.
A duplicate meta description is better than a blank one if you don't have time to develop a unique description for each page.
Fortunately, search engines such as Google will generate one for you automatically.
You may also use Prolific Cloud's content generator to come up with some ideas. Based on the keywords you choose, our AI-powered application can generate tailored texts for you. You may easily alter the text length, originality level, and depth to suit your needs and preferences.
SEO-friendly texts will help your web page climb the SERP rankings.
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<h2>Meta descriptions that are effective</h2>
The following samples will give you a better concept of how to write a meta description:
<h3>1. Pinterest</h3>
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When it comes to selling the site's content, Pinterest's meta description doesn't hold back.
There are call-to-action words and popular keywords that are well-integrated, and it's concise and descriptive.
Such a meta description doesn't have to belong and be flowery to be effective. It serves as a reminder that little might be more in some situations.
<h3>2. Social Networking on Facebook</h3>
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One of the best examples of descriptive meta descriptions for service pages is Facebook's "Community Page."
It begins with the service's name, followed by a description of how it works. Top that off with a demonstration of the brand's global reach and user advantages.
<h3>3.LinkedIn</h3>
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One thing that stands out about LinkedIn's meta description is that it begins by bragging about how many members it has — an effective way to establish credibility in a short amount of time
"Identity," "professional," and "insight" are also successfully incorporated.
<h3>4. Tumblr</h3>
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A more personal meta description on Tumblr is an attempt to engage potential visitors.
The website bridges the gap between the company and its audience by using personal pronouns like "you" and "yourself."
<h3>5. Youtube</h3>
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YouTube's meta description begins with a strong call-to-action word, "Enjoy," before exploring all the things you can do on the platform.
In a single glance, you'll know what YouTube has to offer.

<img src="https://labprolific.com/wp-content/uploads/2021/08/19.png" alt="undefined" style="height: ;width: "/>
Conclusion
This is a brief summary of your page that will appear in search engine results. As a result, visitors are better prepared to decide whether or not to access a web page.
Your SEO efforts will be aided if it is implemented correctly.
Making a great meta description involves four steps:
<ul>
<li dir = "auto">Write a description of your page.</li>
<li dir = "auto">Use keywords that are relevant to your content.</li>
<li dir = "auto">Be concise and clear.</li>
<li dir = "auto">Make sure your meta description stands out from the crowd</li>
</ul>
Writing an original meta description can be a challenge, but knowing the dos and don'ts when it comes to a meta tag should help.
Once you've learned all there is to know about meta descriptions, it's time to create your own. I wish you the best of luck in your endeavors

What is a meta description? How to Make an Effective One