<p>Study after study has shown that people remember 80 percent of what they see, but just 20 percent of what they read. 65 percent of individuals, according to certain research, are visual learners. In 13 milliseconds, the human brain can process<br>images, according to MIT. Photographs are powerful communication tools for a number of reasons. Because they are generally understood, their job is perhaps the most important.</p>
<p>3.2 billion photos are uploaded to the internet every day, according to Brandwatch, many of which "mentioned" brands without saying a word, So, how can corporations maintain track of the images that include their logos in them? Using a technique known as "visual listening," which is a critical component of picture monitoring in media. Image recognition algorithms can detect not just watermarks, but also visual references (usually business logos) to a trademark. Trademarks on real-world things, such as store signs or product labels, can be detected using visual listening techniques. For example, it may be used by firms to find out who their brand's advocates are, to discover how people are using their products or to identify logo misuse.</p>
<h2>The imagery on your website: Why it's extremely important</h2>
<p>§ Increase your on-site search engine optimization (SEO)</p>
<p>§ Enhance the time spent on a page</p>
<p>§ Users will have a better experience</p>
<h3>Increase your on-site search engine optimization (SEO)</h3>
<p>Search engines will give it a higher ranking if the image used is relevant to the text. Aside from that, image search is important for attracting people to your site. YouTube.com accounts for 3.71 percent of US searches, while Google Images has 26.79 percent.</p>
<h3>Enhance the time spent on a page</h3>
<p>For Google, the length of time visitors spend on a website is both a measure of user involvement and a factor in search ranking. Imagery is a critical component of a website's overall content strategy. Overhead, the best images serve as eye candy and instructional aids at the same time. Ideally, they should be original and related to the page's material. Avoid common cliches as much as possible.</p>
<h3>Users will have a better experience</h3>
<p>Imagery on websites is crucial since it serves as a tool for attracting visitors. Their capacity to transmit complex messages in a blink of an eye makes them a valuable resource. By glancing at an image of a hotel room, the site visitor may see the room's décor and some of its characteristics without having to read extensive descriptions.</p>
<p>User experience is improved when photographs are relevant rather than "filler" images that are merely there to look good. A contextual message is conveyed, and the informational requirement is met. Visitors to websites are looking for information, and images offer that information quickly and clearly for customers. For a stress-free experience, a photo<br>gallery is a UX benefit.</p>
<h2>Image Search Engine Optimization(SEO)</h2>
<p>Optimizing your photographs is still a good idea, even if Google has developed image recognition algorithms and holds many patents on the subject. Images, as seen in the graph, maybe a key traffic generator. To assist you to boost your image search ranks, here are a few tips:</p>
<h3>Always pick a picture that goes with your content</h3>
<p>In the same way that image recognition algorithms identify filler pictures, they do not rate them. To see how Google recognizes your image without the need for text, perform a Google image search and upload a photo instead of typing keywords.The image will be recognized by Google, but no duplicates will be found. The difficulty arises because, as you can see, Google only displays one duplicate for "visually similar photographs" - the actual source is almost definitely not displayed. A search engine will show you a large number of images in different sizes when you click on "Other Sizes of this Image." Hundreds of websites have already utilized the image to display information in some way. As with text, Google dislikes duplicate stuff. Stock photos, as a result, have no SEO value.</p>
<h3>Use clever file names</h3>
<p>It's not enough to submit a related image with a random file name. No matter how well-recognized Google thinks of it, the best SEO approach is to give it a meaningful, clever file name. The file name should be changed to shirt-name-main.jpg instead of IMG 20211209 186640.</p>
<p>An underscore (_) is not used in this example because it violates a Google best practice for URLs and all sorts of files, which is the hyphen (-). We can understand Google's preference for using hyphens because they are used to divide words in a text.</p>
<p>You should make use of alt and title attributes.</p>
<h3>Use appropriate alt and title properties</h3>
<p>Once the images have been posted to your website, you must "describe" them. There are two types of characteristics for SEO and user experience:</p>
<p>§ For search engines, the alt attribute accurately describes a picture's content. In the preceding paragraphs, you may have noticed that while Google can determine what the image is about, it cannot know where it was shot. Alt tags are used to round off the data in an article. The alt attribute may say, for example, "The Cat in the kitchen" in the case of cat photo.”</p>
<p>Because screen readers and browsers for the visually impaired will see your alt attribute, use standard language when you create it. This group of internet users would appreciate it if you put a full stop at the end of your alt property (dot).</p>
<p>For example: a dog with a bowling ball might be described as "My cat is playing with a ball" in the alt-attribute. "View this image in high-resolution" could be the title attribute for a link that leads to a bigger version of the same photo.</p>
<p>§ When an image links to a different page, the title attribute is utilized as a call to action, as described in the preceding paragraph. It appears when the mouse is hovered over the image. No evidence has been found to suggest that Google uses title features to influence rankings. However, the situation might change.</p>
<h3>Use captions to your advantage</h3>
<p>This implies that if you don't use captions beneath your images (or use them poorly), you'll be missing out on an opportunity to engage many viewers. You may use the headline as a caption for pictures that are above a title.</p>
<h3>Make your pictures web-friendly</h3>
<p>Besides naming the files appropriately and filling in the alt and title elements, you should optimize your images for rapid loading because page performance is a ranking factor and people tend to leave websites that load slowly. You should thus use Adobe Photoshop or an image Compressor to save your photographs for the internet.</p>
<h2>Conclusion</h2>
<p>In addition to their emotional impact, images are easier to understand and convey information more rapidly than words. Instead of stock, low-quality, or filler photos, use unique, high-quality photographs that depict real places, things, or people. To encourage this activity, incorporate social media share icons such as Facebook, Twitter, Instagram, Pinterest and others. To encourage others to share their photographs, provide them appropriate descriptions and hashtags. This simplifies the process for consumers and saves them time, while also protecting your brand.</p>


WHY ARE IMAGES ON A WEBSITE SO IMPORTANT?